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In today’s connected world, 90% of all prospective buyers have their first encounter online with the home they ultimately end up buying. In a sea of competition, this initial online encounter (of your home) is a vital first impression that needs to be lasting. With this in mind, we’ve built our entire process around controlling this experience for prospective buyers in a very specific and engineered way. Let’s be honest, everyone is a licensed real estate agent it seems. However, real estate agents are not created equal by any means. About 5% of the agents sell 95% of the business. Successful agents don’t just sell real estate part time and when it’s convenient. They have a proven and documented approach to their business, so nothing is ever missed. They are Jacks of all trades and to name just a few, they are seasoned at Internet and social media marketing, staging, landscape design, and they have a deep bench of resources to accomplish all of these tasks. 

“Best of the best! Right preparation, right staging, right lender, right price. Both Todd and Linda were available and always, repeat always on target with their advice and expertise. Without any hesitation, I would recommend The Mitchell Group as THE “go to” realtors.” Bruce W.



So, how exactly do we control the experience that a prospective buyer of your home has? It all starts with Preparation for an optimal launch. Slowing down upfront and building a strategic plan of action. A plan that engineers the outcome you want, but in advance. A plan that leads to realizing the maximum available profit extraction for your specific situation. When executed properly, it greatly speeds up the overall transaction and leads to a smooth and predictable escrow.

We are also unapologetic technology nerds. We love to tell the story of our clients’ homes through professional photography, videography, drones and unique property website landing pages. You see, to be a successful real estate agent in today’s connected world, you have to have mastery in all these areas plus be skilled in the art of Internet Marketing. The devil is definitely in the details too. From how you bury metadata into listing photographs and videos with property information and specifics, to keyword threading for SEO optimization. Search engines such as Google find this metadata and classify the content as high value. This results in your home being put in front of more people online and is exactly what we have engineered to happen.

When you add all these things together, the result is The Mitchell Group maintaining a 5-star customer satisfaction rating while also averaging 101% of list price sales for our selling clients over the past several years. It has also led to us becoming one of the top producing real estate teams in the Fresno metro area year after year.

We look forward to the opportunity to earn your business,

Todd & Linda

Preparing Your Home for the Market

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